Eight Sleep grew from 0 to 60M organic search visitors a month in terms of SEO, without doing SEO.
In just 2 years.
100% of this traffic is from branded keywords.
The traffic cost for this traffic is estimated at $50M a month.
For this week i wanted to focus on a positive case study with growth rather than a drop.
The marketing team has done an amazing job.
But if they were to have an organic search strategy in place they would be able to add at least $12M in terms of traffic costs and potentially $120M a year in terms of organic search revenue a year.
The net spend on this would potentially be around the $10k a month mark.
With such an amazing Domain Authority / DR this could be an easy win.
What a fantastic ROI that could be.
Love these types of scenarios.
So much potential ROI from a tiny spend in comparison.
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